Rethink Rubbish, the national waste awareness campaign, gave details of the festive campaign as it unveiled its plans for the remainder of the financial year.
Rethink Rubbish received 500,000 from the Waste and Resources Action Programme (WRAP) last month. WRAP was given the responsibility of raising public awareness earlier this year by the government.
Organised by Waste Watch and Save Waste And Prosper (SWAP), Rethink Rubbish has decided to invest the grant into three main programme areas: research; continuation of current promotional activities; and the implementation of a major Christmas campaign.
Exciting
Gareth Morton, campaign director at Rethink Rubbish, said: “This is a very exciting time for the campaign and all its stakeholders and partners. There is a wide ranging programme to deliver and evaluate in a short space of time. The research programme in particular represents a significant investment in the future which will benefit every organisation working on waste awareness issues.”
For the Christmas and New Year recycling campaign, Rethink Rubbish plans to work with Alcan, British Glass, Corus, Recoup and the Woodland Trust as well as its local authority and retailer partners.
Rethink Rubbish also intends to develop a long term promotional strategy to support WRAP's future awareness campaign and this will include a full evaluation of its work to be published in the New Year.
Focused
Julie Parry, head of communications and PR for WRAP, said: “Rethink Rubbish has created a strong and clearly focused campaign and we will fully support the team in delivering all of the campaign objectives. We will also be conducting a full and independent evaluation of the campaign's effectiveness to learn lessons for the future.”
In 2003, Rethink Rubbish received 825,000 in core funding from DEFRA and Biffaward. This year it has worked with 172 local authorities and 12 major retailers including B&Q;, Halfords and Tesco.
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