Recycle Now launches first ever compost advert

The advert will see the family originally used in Recycle Now's adverts for steel can, glass bottle and paper recycling return. Stand up comedian and film star Eddie Izzard will also be reprising his role as narrator.

” Around a third of the average household bin can be composted “
-Gareth Lloyd, WRAP
Following the “possibilities are endless” theme that has been used in the previous adverts used by Recycle Now, the compost advert will show how common items of garden waste can easily be transformed into compost. It will show how compost created in a home compost bin or through a local council service can be used effectively on gardens, parks, football pitches and golf courses.

The Waste and Resource Action Programme (WRAP), which runs the Recycle Now campaign, has timed the adverts to coincide with the gardening season. From Monday the 30 second and 10 second versions of the adverts will be shown across England.

An adaptation of the advert has also been made for magazine, these will be appearing in garden titles from the end of April.

Gareth Lloyd, communications director for WRAP, said: “Our research shows that people are genuinely interested in finding out about what happens to their household waste when they recycle it.

“Around a third of the average household bin can be composted, so encouraging more people to compost is a great way to reduce the content of our bins as well as the amount that needlessly ends up in landfill sites,” he added.

Scotland

WRAP has also provided the composting infrastructure in Scotland with more than 1 million with three projects benefiting.

The Scottish Executive announced this week that WRAP has given the funding towards projects that value almost 4 million (see letsrecycle.com story).

Scottish Water will be establishing an in-vessel composting facility at a redundant sewage works site in Cumbernauld. The plant, which will have a 15,000 tonnes per year capacity, will be compliant with animal by-product regulations allowing it to deal with kitchen waste.

Blantyre based, GP Plantscape will be improving its existing green waste composting plant with a grant from WRAP. The project will include new shredding, screening and bagging equipment. It will see the plant capacity increased to 28,000 tonnes per year.

William Tracey Ltd will be increasing its Lugton plant capacity to 14,000 tonnes per year following the introduction of specialised shredding and screening equipment, improved product storage and an extended concrete pressing area.