The Kellogg’s-owned company says the move forms part of its plans to ensure consumers are able to recycle Pringles tubes in up to 85% of council areas in the UK.
And, the tubes will now feature an on-pack recycling label highlighting it can be recycled at a collection point, and the lid at the kerbside.
The tubes are notoriously difficult to recycle as they are formed of a mix of material including a metal base, a foil-lined cardboard sleeve and a plastic lid.
Last year, Pringles trialled a new tube made of recycled paper which was widely recyclable in home recycling bins.
Helen Potter, sustainability lead for Pringles, said: “We want to do more to help people recycle their Pringles packaging as we continue to work on the development of a new tube. At Kellogg’s we are committed to making all our packaging recyclable, reusable or compostable by the end of 2025. This is another great step forward.”
In March 2021, the Alliance for Beverage Cartons and the Environment (ACE UK) and Sonoco Europe announced a partnership to roll out a number of collection points for paper containers, including those with metal ends.
The empty tubes from both collection schemes will be taken to a specialist recycling facility in West Yorkshire, operated by Sonoco Alcore, where the fibres from the recycled cartons will be turned into industrial tubes and cores, which are used to wrap paper, man-made fibre yarns, and metal and plastic film around for industrial applications.
Julien Tremblin, general manager, TerraCycle Europe said: “We are thrilled that Pringles have made the decision to expand the number of drop-off locations available to consumers. This programme has proved very successful and it is great to see a brand taking the issue of waste seriously and offering a viable solution to their shoppers.”