Polytag and Biffa partner for Recoup’s ‘Bottle to Bottle’ project

Polytag and Biffa have collaborated with Ocado, Co-op and Aldi to help “provide insights into the lifecycle of packaging”.

Inside Biffa Teeside MRF, where the packaging will be scanned (Image: Storm Communications Ltd)

The businesses have come together for Recoup’s “Bottle to Bottle” project, which spans over 26 weeks. This project involves the participation of label printer Interket UK, as well as the UK’s largest dairy co-operative, Arla Foods, and Müller Milk & Ingredients.

As part of the project, special UV 2D tags, printed by Interket will be applied to Co-op’s water bottles and Aldi and Ocado’s milk containers. To read and gather information from these tags, Polytag will install a UV tag reader onto Biffa’s Teesside MRF conveyor in Northeast England.


Carla Brian, senior Commercial development manager for Biffa said: “Biffa is a pioneer in closed-loop plastic recycling, and we’re committed to exploring new technologies to further optimise resource recovery. We are delighted to be working with RECOUP and Polytag to gather new insights and data about plastic packaging, which will inform strategic decision-making and shape response to recycling policy in the UK.”

Through the Polytag dashboard, the retailers will have access to real-time data that provides valuable insights into recycling patterns. This data will help retailers “optimise sustainability strategies” and make informed decisions. Furthermore, Biffa will collect data on the composition of packaging during processing operations, allowing for better recycling strategies and effective tracking of materials.

Alice Rackley, chief executive of Polytag said:“Polytag is a practical solution delivering actionable insights to solve recycling challenges. We’re pleased to be working with RECOUP to form part of its innovative project to address recycling rates in northeast England. Growing numbers of stakeholders are becoming aware of the necessity of data to incite meaningful change when it comes to recycling, and we know the power this never-before-seen data can have for brands and retailers committed to delivering their sustainability goals”.

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