Organisations are currently using the Rethink Rubbish brand to support and promote recycling schemes throughout the country, across a range of formats from TV adverts and outdoor posters, to recycling resources like kerbside boxes, recycling banks and collection vehicles.
NWAI announced today that Lancashire County Council was the 200th organisation to become a Rethink Rubbish campaign partner. A total of 140 local authorities have already pledged their support Rethink Rubbish since its launch in May 2002, representing more than a third of all councils in England and Wales.
“This is great news, the campaign has really taken off” said Gareth Morton, NWAI project director, “and it shows that we’re answering a real demand for clarity, consistency and co-ordination in waste awareness campaigning.”
“Lancashire Waste Partnership are pleased to be the 200th group to sign up to the national Rethink Rubbish campaign and support the national push to encourage people to recycle,” said Andrew Coombe, waste minimisation officer at Lancashire County Council. “In Lancashire we are keen to persuade people that they can do things relatively easily, that can make a difference, and we are running a number of initiatives using the branding and messages from the national campaign.”
Retailers
Nationally, 12 UK retailers – Argos, ASDA, B&Q;, Boots, Budgens, Co-operative Group, Focus Wickes Ltd, Halfords, Safeway, Sainsbury’s, Tesco and Waitrose – have committed themselves to support the campaign, which is also endorsed by the British Retail Consortium.
Local authorities who have recently signed up to the campaign include Dartford Borough Council, Warrington Borough Council, Trafford Metropolitan Borough Council, Greater Manchester Waste Disposal Authority, Chiltern District Council and Cumbria County Council.
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