A television advert encouraging recycling in the midlands is to be recycled in January as part of a new recycling awareness campaign.
The advert, featuring a talking bin, was used last year as part of a similar campaign. This year it has returned with the addition of a poem from Pam Ayres.
The television advert will be accompanied by a radio advert and posters on buses and trains.
The campaign is funded through a Waste Resource Action Programme (WRAP) central government fund. It is expected to reach over 5.3 million adults across the midlands over a four week period.
Ken Browne, portfolio holder for the environment and rural affairs and a county councillor for Warwickshire, said: “We hope that the Campaign will encourage people to use their kerbside collection boxes to increase the amount Warwickshire recycles.
“Currently our recycling rate is 20.5% which is an encouraging improvement since the 10% in 2000/01 but we can still recycle much more,” he explained.
Swap website launched to divert waste from landfill
A new website has been launched this week encouraging people to give away or swap disused items rather than send them to landfill.
Swapxchange.org is offering customers the opportunity to swap, find or give away old items free of charge. The organisation has said “It's like e-bay, but it is free.”
Ellie Dale, Swapxchange's development consultant said: “The idea is simple and the site is really easy to use. We initially set up local sites to help reuse and swap items on a local level and we continue to do so, working with local authorities and communities around the country.
“However, we also wanted link the existing sites together to create a network, as well as make this facility available for people who do not yet have a site in their local area,” she added.
Several specific sites have been set up around the UK by the swapxchange team, most recently a site covering Islington has been added.
Waste Strategy for England future to be decided
A half-day “summit” meeting will call invited key decision makers and opinion formers to debate the future of the National Waste Strategy for England. The event will be run by the Chartered Institution of Wastes Management on March 1 in central London.
The Department for Environment, Food and Rural Affairs will attend the event which will also be addressed by the Environmental Services Association.
The invited audience will include government departments, the waste and resource management sectors of industry, the regulators, devolved governments and many others.
The CIWM will also present its report commissioned by its scientific and technical committee on “Lessons learned from the devolved waste strategies”.
The objective of the debate will be to identify barriers to progress and the means to overcome them and their incorporation into the Strategy Review, explained a spokesman for the CIWM.
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