Era Silk paper can be used for brochures, leaflets , catalogues and magazines – among other uses. M-Real has said that the silk finish has an attractive feel and provides a low-glare quality and high standard photographs.
The paper is manufactured from 50% genuine waste pulp at the company's Sittingbourne Mill in Kent, using recovered fibres supplied by M-Real's nearby RCF plant. The balance of pulps come from certified forests, the company said. The paper waste that the company uses to produce Era Silk is mostly brought in from a 100-mile radius.
M-Real believes it is the first company in the UK to produce silk coated recycled paper using waste collected from the UK only. The paper is now available from paper merchants Antalis and James McNaughton.
Keith Livermore, business development manager for M-Real UK, said: “By recycling genuine waste paper collected mostly from a 100-mile radius of the mill we minimise road transport distances.
“By removing and recycling 180,000 tonnes of waste paper a year for use in Era Silk and our other recycled papers, we are helping reduce the pressure on UK landfill sites,” he added.
WRAP
The product has been welcomed by the Waste and Resources Action Programme, which said Era Silk joined an impressive group of recycled papers in the UK.
David Adams, paper product manager for WRAP, said: “We are excited to see another recycled content coated paper launched in the UK. WRAP's advice to business and the wider public sector is to specify coated papers with a minimum of 50% recycled content and Era Silk joins an impressive group of recycled content papers that meet this requirement whilst matching virgin paper quality and performance.
“Demand for recycled content papers is growing rapidly and their purchase provides significant environmental benefits particularly by reducing the landfilling of office paper waste,” he added.
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