The Comply Direct service is offering a “no frills” service for companies who do not wish to be part of a full compliance scheme to handle their legal packaging recycling obligations.
 The Recycling in Action website is being launched at the letsrecycle.com Live show being held from today |
The new scheme, run by the Recycling in Action group of companies, initially focuses on packaging producer responsibility, but once new regulations on waste electronics come into force, plans are to expand into the waste electronics arena.
It is being offered as an online service, through the Recycling in Action website being officially launched at the letsrecycle.com Live exhibition, which is being held at Stoneleigh Park, near Coventry, from today (see letsrecycle.com story).
Clients
Comply Direct has said it will be targeting its service at “free riders” – packaging producers that are currently avoiding their recycling duties for whatever reason – as well as those producers registered direct with the Agency, handling their obligations outside a compliance scheme.
The scheme will also hope to attract those companies that have been members of compliance schemes in the past, and now feel sufficiently knowledgeable on the regulations to comply independently.
“Experts”
Spokeswoman Hannah Kendall explained: “The company offers low cost compliance, but has experts in the field. It is an online service that is easy to use and we will only be charging for services that the customer wants rather than offering an expensive scheme offering lots of services a company may not need.
“Its like Easy Jet, you still get from A to B, but you will not get the drinks trolley unless you want it,” she told letsrecycle.com.
Through working together as a partnership, the Recycling in Action companies are able to offer all elements of compliance, and they believe that between them they have all the bases covered.
Ms Kendall said that Comply Direct would be going after free riders that did not realise they were actually obligated under the Producer Responsibility regulations, as well as those complying independently, with the sales pitch that the online service is cheaper than complying through a compliance scheme.
Recycling in Action
The Recycling in Action group of companies includes plastic recycling specialists Integrated Polymers, electronics recycling firm Evans Logistics, recycling machinery supplier Evolution Projects and materials trading organisation Evolution Brokerage.
| Related links: |
Subscribe for free