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Lottery cash to boost recycling four-fold in Wednesbury

Midlands-based social enterprise Community Recycling Venture (CRV) has been given a lottery grant to assist it in recycling in the area.

With the aid of a 186,384 award from the Big Lottery Fund's Community Recycling and Economic Development (CRED) programme, CRV aims to increase participation and material recovery through its Wednesbury Collection and Recycling Project.


” This project will significantly work towards achieving Sandwell's recycling performance target “
– Bert Hobbs, managing director of CRV

The money from CRED will support the conversion from kerbside bags to boxes for the project's 10,000 homes in the Wednesbury and Sandwell area. It will also help to provide two larger collection vehicles and extra crew required to process the predicted four-fold increase in recyclable waste collected.

The group hopes to improve the participation rate from 20% of the residents to upwards of 80% by making recycling more convenient and accessible. It will also be offering a glass collection scheme for the first time.

Performance

On receiving the award, Bert Hobbs, managing director of CRV, said: “This project will significantly work towards achieving Sandwell's recycling performance target and help improve awareness and participation of recycling in the borough.

“It is imperative that we reduce the amount of waste going to landfill and protect natural resources for our children's and grandchildren's future and this project will go someway in contributing to this important goal,” he claimed.

CRV draws its volunteers and staff from the local community and has worked with the local authority to ensure that the job employment and training opportunities it provides benefit the locality.

The CRED programme has so far awarded over 2 million to community recycling, reuse and composting projects in the West Midlands.

Related links:

CRED Programme

John Taylor, regional manager at the Big Lottery Fund said: “We are pleased to be supporting this project which, based on the simple philosophy that 'making recycling more accessible will divert more household waste from landfill,' will benefit the local community.”

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