The company is to deliver bespoke campaigns in Rochdale, Westminster and Kingston upon Thames aiming to engage residents in recycling and waste services, with a view to boosting recycling by residents.
The Metropolitan Borough of Rochdale has contracted Local Green Points to support its new weekly food waste collection and reduced frequency waste collections service, by visiting all of the borough’s 88,000 households. The move will back Rochdale council’s 2017 target of a 45% recycling rate.
Local Green Points has also been appointed to engage the 41,500 households within the Westminster city council area, with two separate projects planned to promote new and existing recycling services.
Westminster
One strand of the project will see 17,500 of the properties visited and encouraged to make use of on-street WEEE recycling facilities and local recycling points. Additionally, 24,000 households across Westminster will receive promotional materials on the council’s new recycling incentive scheme ‘In it to win it’. The scheme rewards local estates cash prizes if the recycling increases and residual waste decreases.
Andrew Sherwood, waste and recycling officer at Westminster city council, said: “Westminster city council are pleased to have the support of Local Green Points on both of these projects. We are very pleased that hundreds of our residents have already volunteered to become local recycling champions, and we look forward to welcoming many more in the future. We have already seen the results of these campaigns, with a 53% increase in WEEE taken to the targeted WEEE banks”.
The Royal Borough of Kingston upon Thames has contracted Local Green Points to deliver two door-to-door campaigns. The initial campaign involves the company visiting 3,500 properties where implementing a new recycling scheme may be more difficult. The second includes a new recycling reward scheme for residents in flats in an aim to increase food waste recycling.
Graham Simmonds, managing director of Local Green Points, says: “At Local Green Points we are always keen to support councils that are looking to boost their residents’ recycling. These campaigns are a great addition to our previous experience in door to door campaigning among hard to reach properties, such as flats and estates.”
Local Green Points is known for its recycling rewards campaigns which it has rolled out in London boroughs including Ealing and Havering, as well as projects in St Helens and Peterborough, which were announced last month.
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