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Livingstone launches recycling text service for London

A new text messaging service has been launched today by the Mayor of London, Ken Livingstone, to make recycling even easier for people living in London.

The new service was announced at the start of a new advertising campaign, which will see a series of adverts displayed on buses, tubes and posters across the capital from today (September 12) to promote the service.

Through the text facility, which is provided by Recycle for London, residents will be able to request details of when their recycling is collected or where their nearest facilities are.

Householders can text RECYCLE and their full postcode to 63131 in order to receive the information. There is also a direct link in the text message to their local recycling helpline so residents in each London borough can order recycling boxes or bags – depending on the scheme.

Mr Livingstone said: “We are getting much better at recycling more of our rubbish, particularly as services across the boroughs are improving. However, London households still produce enough rubbish to fill an Olympic sized swimming pool every hour, which is why the latest Recycle for London advertising campaign is introducing this pioneering new service to make it even easier to recycle.

“With so many of us relying on our mobiles, the new text service is a quick and easy way to make sure you are putting the right things out for recycling on the right day, or taking them to the right place,” he added.

In recent research 27% of London residents said that they were unsure about which day their recycling is collected and London is currently achieving a recycling rate of 13.2%.

Recycle for London has said that it wants to provide a 21st century solution for people who want it to be even easier to do their bit for the environment.

Texts costs 10p plus the normal network text charge.

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