Suez has announced that a fleet of 41 commercial collection vehicles will be taking to the streets dressed in ‘bold new livery’ to raise awareness for the company’s #suez4ocean campaign.
The new designs feature full-wrap images, which Suez says showcase “the beauty of nature” and serve as a reminder of the “vital role” that waste management plays in keeping the planet clean and waterways free of plastic.
Together with the two #suez4ocean designs, there are four additional liveries “designed to spark a nation-wide discussion and celebrate the hard work required to manage resources responsibly,” Suez says. These four designs use photography that features waste as art.
Each of the six designs incorporates a special hashtag to encourage passers-by to engage directly with Suez via social media, inviting the public to join the conversation on tackling waste.
36 of the new lorries are 26-tonne Mercedes-Benz Econic models, featuring rear proximity driver assistance safety systems with auto-brake application to mitigate reversing accidents and on-board telematics for route optimisation, reporting and driver behavior management. The vehicles are also equipped with AMCS bin ID and weighing system, certified by pay-by-weigh operation.
So far, 28 have already hit the road with eight more to be released later in the year. There will also be five new Hillend Engineering EHP Front End Loaders joining the fleet.
These 41 new vehicles will be distributed across the United Kingdom and signal the start of an ongoing nation-wide engagement campaign, with more to follow. Some of the vehicles and livery designs will also be on display today (23 May) at the LetsrecycleLive trade show in Stoneleigh, Coventry.
Naomi Jones, director of communications for Suez recycling and recovery UK, said: “By unveiling a new visual identity that is fresh, on-trend and thought provoking, we want to bring an often invisible service into the spotlight, drawing attention to the front-line collection work that helps to keep our waste responsibly contained and protects the environment by making the best use of every resource.”