Selected council waste vehicles are displaying messages promoting inclusion and respect across the city, as part of a campaign aimed at raising awareness of hate crime and hate-related harm.
The campaign also encourages people affected by hate crime to report concerns and seek appropriate advice and support.
The vehicles feature interchangeable advertising banners supplied by Roadvert, which works with 180 local authorities to provide changeable graphics for refuse vehicles through its patented Spedian system.
The system allows banners to be changed within minutes and reused for future campaigns.
Craig Fuller, Sales Director at Roadvert, said: “Council waste vehicles provide a powerful and cost-effective way to deliver messages that matter right into the heart of communities. The vehicles work as mobile billboards and the size of the banners enables us to create real impact.
“We have a long-standing relationship with Glasgow City Council and regularly support in delivering effective campaigns directly to residents.
“Hate Crime Awareness Week is a multi-agency initiative in the city. We are proud to be working with the council and its partners to ensure its success.”
Battery fire campaign
Earlier this year, Roadvert worked with Glasgow City Council and the Scottish Fire and Rescue Service on its Take Charge awareness campaign, which aimed to prevent fires caused by batteries and vapes.
The initiative used refuse vehicles to bring fire prevention messaging directly to residents, highlighting how local authority collection fleets can be used to support public awareness campaigns alongside their waste management duties.
Bryan Scott, Project Officer at Glasgow City Council, added: “We have found the Spedian system to be an effective way of reaching communities in every neighbourhood.
“The interchangeable graphics provide flexibility and value for money, allowing the council to update messaging quickly and use the same vehicles to support a range of campaigns throughout the year.”
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