8 June 2020 by Robyn White

Reusable face mask campaign launched

The British Fashion Council (BFC) has launched a campaign to manufacture and retail “sustainable and reusable non-medical face coverings” across the world.

The masks are designed by Halpern, Julien Macdonald, Liam
Hodges, Mulberry, RAEBURN and RIXO

In partnership with “sustainable manufacturers”, Bags of Ethics, the campaign will see reusable face coverings sold for £15 each, with the aim of raising £1 million for charity.

The campaign, called: ‘Great British Designer Face Coverings: Reusable, for
People and Planet’ will aim to manufacture the face coverings internationally, for people to use alongside social distancing measures.

Manufactured at Bags of Ethics, the non-medical face coverings “offer a reusable and sustainable option for the environment with no single-use plastic”.

The face-covering will be available online through britishfashioncouncil.com and partner retailers such as ASOS, Boots, John Lewis and Sainsbury’s.

It follows the government’s announcement that face masks are to become mandatory on public transport, where social distancing measures aren’t possible.

‘Forefront’

Dr R Sri Ram, chairman at Bags of Ethics said: “Our aim is to manufacture high quality reusable non-medical face coverings for the public with reduced stigma through great British design, in line with advice from our scientific community, whilst having a positive effect on both people and planet.”

Caroline Rush, chief executive at BFC, said: “Our ambition is to contribute to the fight against COVID-19, while protecting vital PPE supplies reserved for the NHS. Through this project, we will not only celebrate British designers, but also champion sustainability in a time of crisis.”

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