Cumberlow Composting has been awarded the Jim Ballance Composts Marketing Award for coming up with the best marketing initiative of the year. The award was set up by the Composting Association in partnership with the Chartered Institute of Marketing (CIM) and the Institute of Wastes Management (IWM) to recognise the work of compost producers in marketing their products, researching and generating markets and promoting the benefits of composting and using composts.
Presenting the award, Jennie Price, chief executive of the Waste Resources Action Programme (WRAP), said: “The efforts of all the finalists cannot be praised enough. Generating sustainable markets for composted products is not a simple task and the work of those here this evening should be taken as an example for all those in the industry to follow.”
Cumberlow Composting was founded in 1998 following local demand for improved compost as part of the Hertfordshire Composting Project. Before launching the compost, Cumberlow undertook an in-depth market research and innovative product development study. The benefits of this work are now being seen with demand out-weighing supply and the company now has plans to increase its output and market “Ace of Herts” nationally.
Vicky Hodge, who manages the project, said: “We knew a key factor in the project’s success was to make sure our “Ace of Herts” compost met the needs of the user. All the time and effort we put into researching our market and developing our product to suit has certainly paid dividends. Winning the Jim Ballance Composts Marketing Award is both a reflection of all our hard work.”
The four other finalists were:
- Cambridge Recycling Services – NEWleaf Composts
- Petersfield Growing Media – National Trust Peat Free Growing Media
- Terra Eco Systems – Terra Eco Systems Peat Free Growing Media
- Waste Recycling Group – Green Waste Compost
The award is one part of the Composts Marketing Network, a multi-million pound scheme set up by Biffa Waste Services.
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