Greater Cambridge Shared Waste Service (GCSWS) has launched a campaign which features photos of residents on the side of bin lorries showing good recycling habits.
The ‘Let’s Waste Less’ campaign aims to shine a light on minor things that make a big difference, including rinsing out tins or not putting non-recyclable items like polystyrene into recycling bins.
Nearly a dozen volunteers from Cambridge and South Cambridgeshire took part, attending photoshoots and sharing the actions they take which help to reduce waste of aid recycling.
Councillor Rosy Moore, executive councillor for Climate Action and Environment at Cambridge City council, said: “Recycling and waste prevention actions are usually hidden – we don’t see our neighbours rinsing their bean tins or making a meal plan. So, it’s great to bring these important habits out into the light and show how lots of people are doing them.
“This is a really positive campaign, and we hope that residents will feel encouraged that other people really do care about the environment and that our collective actions can make a big difference.”
Some residents taking part in the campaign are ‘Recycling Champions’. These are volunteers who help communicate about recycling and reducing waste in their communities, for example by speaking to people at events.
Volunteer Recycling Champion, Ida, said: “I do what I can to help because I think recycling is important. I really hope this campaign will have an impact and lead to better recycling.”
