Retailers, designers, manufacturers, brand owners and research institutes are being invited to bid for more funds from the 8 million Waste Minimisation Innovation Fund.
 WRAP is spending millions to try and cut the amount of packaging being sold to shoppers |
The fund has already handed out 4.2 million in the last two years to push the likes of Coca-Cola, Argos, Asda, Tesco, Heinz, Coors, Co-op, B&Q;, Marks & Spencer, Northern Foods and Iceland to cut down on packaging waste from the retail supply chain.
This latest round is available for bids until January 31, 2007 for projects starting in April.
WRAP – the Waste and Resources Action Programme – is hoping to support projects including the development of new lightweight containers, re-usable or refillable packaging and ideas to cut packaging arising within the supply of goods before they reach retailers' shelves.
The organisation is also suggesting it might fund projects to crack down on packaging used in home delivery services or internet shopping.
Products
Companies involved in the design of packaging for drinks cans and cartons, ready meals, pet food, sauces and preserves are being asked to get involved, as well as packaging for home improvement products, aerosol cans, hygiene and cosmetic products as well as snacks and food.
WRAP’s project manager, Claire Hingston, said: “As much as 50% of household packaging waste originates from purchases at the UK’s top five supermarket chains. By supporting packaging optimisation schemes across the retail supply chain, we can help the sector develop vital knowledge and expertise which will improve resource efficiency and help to reduce waste.
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“This latest round of funding is available to support a wide range of activities, from concept development, design and laboratory testing to consumer research, prototyping and piloting. Ultimately, the idea must have a clear route to market and have potential to significantly reduce UK household packaging waste.”
More information on bidding for the funds is available from the WRAP website or by calling the WRAP Retail Innovation team on 01295 819678.
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