Hereford and Worcester Fire and Rescue Service (HWFRS) was called to the blaze at around 5am on Tuesday (1 September 2026).
A large plume of black smoke was reported by witnesses coming from the scene.
Station commander Craig Newman said the B4091, which runs past the site, had been closed as crews responded to the incident.
No injuries have been reported.
The Environment Agency has also been called to the scene due to the nature of the fire.
HWFRS said: “Crews are currently in attendance and tackling a large fire in the Stoke Prior area of Bromsgrove.
“We advise you to keep all windows and doors closed and avoid the area if possible.”
The fire is believed to have occurred at Total Metal Recovery Ltd, a family-run scrap metal business based in Bromsgrove.
The company provides scrap metal services across Worcester and the surrounding areas and buys both ferrous and non-ferrous metals.
The site is located in Stoke Prior, close to the M42 and A38.
The incident comes as waste and recycling fires continue to affect facilities across the UK.
Metals facilities are particularly at risk with industry bodies including the Environmental Services Association (ESA) warning that battery-related fires – particularly those linked to improperly disposed lithium-ion batteries – are now occurring at what they describe as “epidemic levels”.
On Friday a fire broke out at a waste transfer and treatment station in Neasden, near Wembley in London, causing disruptions to tube and rail services.
The recent heatwaves have also heightened the risk of fires spreading through stockpiled waste.
The ESA has published guidance to help waste and recycling operators protect frontline workers during the heatwave. It recommends reviewing fire prevention measures and taking additional steps to minimise ignition risks during periods of extreme heat.
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