The company said that compared to its current pouch, which weighs only a fifth of any comparable PET bottle, it will reduce CO2 emissions by a further 25%.
Capri Sun have said “the innovation and launch in the UK marks a significant step towards Capri Sun’s ambition to transition its entire drinks range to fully recyclable packaging.”
It aims to roll out the pouch across Europe over the few next years which Capri Sun said will “help remove and save many tonnes of aluminium per year” from going into landfill.
The launch of the recyclable pouch is part of Capri Sun’s ongoing sustainability plan, guided by its vision to become “the most natural and sustainable kids drink in the world”.
In recent years, this vision has seen the brand transition from plastic to paper straws, going beyond its existing use of FSC-certified cardboard packaging for its multipacks, and the introduction of 100% rPET (recycled PET) across its bottled squash range, as well as a commitment to become carbon neutral in its manufacturing operations.
New
Roland Weening, CEO of Capri Sun Group, said: “Our new recyclable pouches will offer consumers the same convenience they know and love, but with a significantly lower CO2 footprint than any other common beverage packaging.”
“It forms part of our broader commitment to reducing our impact on the environment. We will continue to push our waste and energy reduction programme, and we continue to wholeheartedly support the implementation of a circular economy across the whole of our industry.”
The 200ml single serve pouches will first be rolled out in two of its flavours: Orange and Blackcurrant & Apple.
The brand will also introduce its 330ml range in recyclable pouches with a re-closable, tethered cap, saving 14% on packaging compared to the previous cap.
To find out more about sustainable packaging, visit the National Letsrecycle.com Conference on 6 March at QEII Centre in London. To book tickets to attend or for more information please click here.
How are these recyclable? Will Local Authorities accept these in kerbside? Will MRF’s sort them or will they just get picked up as contamination in the metals fraction?