The not-for-profit online resource, which was launched in September 2003, is sponsored by Glass Recycling UK and Rexam Glass through 50,000 of PRN funds (see letsrecycle.com story). Bankit aims to help local authorities and waste management professionals and companies to increase sustainable recycling, with an emphasis on glass recycling.
According to Bankit, households produce 30% more waste at Christmas than at any other time of the year. To help councils save time and money on festive awareness campaigns to encourage residents to recycle this extra waste, Bankit has designed its own advertising and awareness material.
Bankit's Christmas and New Year campaign includes two complete advertising campaigns, information leaflets, posters and bus stickers which can be tailored to include individual councils' details.
Michael Durr, managing director of Glass Recycling UK, said: “Bankit is a significant resource for people involved in waste management. We have already had people who are responsible for waste management and collection across several geographic areas eager to use our Christmas campaign materials because, as well as being highly creative, they are straight-forward and extremely cost effective to use.”
Despite only having been launched last month, more than a quarter of UK local authorities have registered to use the information and campaigns website.
Michael Durr said: “We have had a really positive response to Bankit from local authorities. Our research told us that this initiative would provide significant benefit but the take-up has been quicker than we had anticipated. And with more local authorities registering each day we expect that it will soon form a key part of many local strategies to increase recycling.”
For more information on the Christmas campaign and other Bankit schemes, visit www.bank-it.org.
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