Money from the London Recycling Fund will be used to finance continued advertising, a website and helpline designed to give Londoners advice on recycling services in their area. It will be allocated to the Recycle for London awareness campaign over the next two years.
Deputy mayor Nicky Gavron announced the funding as she spread chippings from this year's Christmas tree from Trafalgar Square over Parliament Square. She said that seeing the tree from Trafalgar Square being used as compost for another famous London square should encourage people to think about their residual waste.
Ms Gavron also encouraged Londoners to recycle their green waste. “Summer time really is the time to think about recycling kitchen and garden waste,” she explained.
The Recycling for London campaign was launched last year by London mayor Ken Livingstone in partnership with the capital's boroughs, and the Association of London Government (ALG). It is financed by the London Recycling Fund, a partnership between the mayor, the ALG and London Waste Action that is designed to promote partnership and private sector investment in new waste management systems.
The fund has distributed nearly 25 million in the last two years, and a further 20 million will be invested by 2006. London currently has recycling rate of 11%.
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