3 December 2019 by Caelia Quinault

RWM show sold by Prysm Group

The RWM trade show for the waste management sector has been sold for the second time in two years.

Trade exhibition organiser, Prysm Media Group, has sold the show to newly-formed company Roar Techmedia for an undisclosed sum, it was announced this week.

The RWM show was reduced from three days to two after being bought by the Prysm Group in late 2017

Bristol-based Prysm Group bought RWM in late 2017 (see letsrecycle.com story) but the show – which takes place every September at the NEC in Birmingham – was last year reduced in length from three to two days and has also reduced in size.

The exhibition has also faced growing outside competition, including the launch of the biennial show ‘Letsrecycle Live’ earlier this year (see letsrecycle.com story).

The RWM show operates in partnership with the Chartered Institution of Wastes Management (CIWM) and describes itself as ‘the UK’s largest Recycling and Waste Management exhibition’.

Roar Techmedia was recently founded by Duncan Kirk, the former managing director of events organiser Imago TechMedia.

The company has acquired the show alongside other events focusing on the healthcare, environmental and marketing technology sector including Naidex and B2B Marketing Expo, with the help of ‘significant investment’ from private equity firm Apiary Capital.

Events

Commenting on the acquisition, Mr Kirk said: “The potential to revolutionise these events not only in the UK, but also internationally, is significant. Our management team’s experience of engaging global audiences, with programmes of high-quality content will deliver a new experience to attendees and exhibitors alike.”

Prysm Group bought RWM from Ascential Plc in late 2017 and at the time described the move as “extremely exciting” and that running the show would be an “honour”.

Dan Adler, partner at Apiary Capital, said: “Roar Techmedia is taking advantage of a rapidly growing market opportunity and has a uniquely dynamic and powerful approach.”

“The proven expertise of Roar’s management team, aligned with our track record in this sector, made it a compelling proposition for us. We look forward to working with the team as they implement their exciting plans for the exhibitions and to supporting the growth and global expansion of the business.”

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