Online retailer musicMagpie has erected a huge sculpture of world leaders made from waste electrical and electronic equipment (WEEE) in Cornwall ahead of the G7 summit.
Dubbed ‘Mount Recyclemore’, artist Joe Rush and sculptor Alex Wreckage created the piece to highlight the environmental impact of the improper disposal of WEEE.
- (L-r) Boris Johnson, Yoshihide Suga, Emmanuel Macron, Mario Draghi, Justin Trudeau, Angela Merkel and Joe Biden (picture: Adam Gasson/PA Wire)
- (L-r) artist Joe Rush and sculptor Alex Wreckage (picture: Adam Gasson/PA Wire)
- Visitors flock to the sculpture on Sandy Acres Beach in Cornwall (picture: Adam Gasson/PA Wire)
- Research shows that the G7 nations alone produce almost 16 million tonnes of WEEE a year (picture: Adam Gasson/PA Wire)
The world leaders depicted are UK Prime Minister Boris Johnson, Japan’s Prime Minister Yoshihide Suga, French President Emmanuel Macron, Italy’s Prime Minister Mario Draghi, Canadian Prime Minister Justin Trudeau, Germany’s Chancellor Angela Merkel and US President Joe Biden.
Steve Oliver, founder and CEO of musicMagpie, said: “E-waste is a growing problem worldwide and its impact on the environment is significant. If sent to landfills, e-waste can leak harmful chemicals into the soil and water or if incinerated, fumes release chemicals into the air, contributing to global warming.
“Not only this, but everything from our phones to our laptops rely heavily on precious materials to operate, which are not only limited resources, but also directly impact climate change when being extracted from the earth.”
According to the 2020 Global E-Waste Monitor Report, the G7 nations alone produce almost 15.9 million tonnes of WEEE a year, with the US (6.9 million tonnes), Japan (2.6 million tonnes), Germany (1.6 million tonnes) and UK (1.6 million tonnes) the worst offenders.
The G7 are set to meet in Cornwall from tomorrow to 13 June.
As part of its Mount Recyclemore campaign, musicMagpie has partnered with global waste management charity WasteAid. Throughout June, musicMagpie will give the charity £1 for each piece of consumer tech customers trade in with them.
“We hope Mount Recyclemore will bring awareness and demonstrate the impact of waste on the environment to the wider public”
Sellers will also have the option to donate the value offered by the rretailer to the charity. Donations will be used to fund WasteAid’s sustainable WEEE management education programmes in lower-income countries.
Ceris Turner-Bailes, WasteAid’s CEO, said: “We hope Mount Recyclemore will bring awareness and demonstrate the impact of waste on the environment to the wider public.
“Helping communities and governments manage their waste properly is vital if we are to tackle climate change and reduce damage to the environment.
“This partnership with musicMagpie will support global education and training programmes on e-waste management and circular systems.”