Use behavioural science to maximise engagement (YOUTUBE links will be provided if you can’t join Zoom) Are you involved in the rollout of a food waste service in your local area either in the implementation or communications?
Is this the first roll-out or are you now implementing the service for flats or social housing areas?
Applying Behaviour Change principles could help you:
– Understand the barriers and frictions to people adopting the service
– Identify the motivators and levers for change
– Communicating in ways that engage different demographics who aren’t environmentally motivated
Join Sustainability and Behaviour Change Consultant, Livvy Drake and Fife Waste Service Manager, Sandy Anderson for this 45-minute session You will gain insights on: – The resources and principles available to assist in the planning and delivery of your upcoming food waste roll-out. -Insights from a high-rise flat pilot in Fife -Approaches for research -Further training and support for your team.
