Yesterday saw the launch of the initiative, which will use advertising “shelf wobblers” that usually publicise special offers to encourage Bristol shoppers to bring back their plastic bottles for recycling.
 Jon Ardrey, branch manager at Waitrose Bristol with city councillor Gary Hopkins and the new “shelf wobblers” |
Launching the scheme at Bristol's Waitrose store, Cllr Gary Hopkins of Bristol city council explained: “This is a fun way of reminding people to recycle their plastic bottles when they do their weekly shopping. A survey of Bristol residents' views on recycling showed that providing free local facilities is a top priority for them.”
Jon Ardley, branch manager at Waitrose, added: “We are delighted to be taking part in this initiative to encourage our customers to recycle more of their plastic empties. We have found the banks incredibly popular and have had to increase the frequency of our collections.”
Disappointed
But Cllr Hopkins, who is executive member for environment and neighbourhoods at the city council, said he was disappointed that some “major” supermarkets that could have been participating in the Bristol scheme had “so far chosen not to co-operate”.
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The in-store advertising initiative is part of Bristol city council's ongoing work with supermarkets and others to provide accessible, free local plastic recycling facilities. The collection points are intended to support existing doorstep kerbside collections.
The council also announced that six retail sites will receive new collection banks by March 1 2006, while by the end of that month Bristol hopes to find another eight sites to install collection facilities, reaching a total of 28 sites across the city.
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