The Deepnest platform aims to give brands real-time insights into how their packaging performs once it enters the waste system.
Unilever, Asahi and Amcor are among the initial global brands and packaging producers trialling the platform.
Gaspard Duthilleul, COO at Greyparrot, said: “Too often, packaging that’s theoretically recyclable never makes it through the system as intended.
“Either it can’t be correctly identified by the sorting machines, or it’s made from materials with no viable end market.
“That’s why we built Deepnest, not just for brands, but to take a systemic approach that supports the entire value chain.
“Waste managers need packaging to be designed for recovery, and brands need to understand what works and what doesn’t in real-world conditions, and at scale. Deepnest helps close that loop.”
Deepnest will allow brands and packaging producers benchmark their performance against their competitors, test and compare packaging formats, and flag design elements that ned improving.
Sandra Gibbs, chief supply chain officer at Asahi Beverages, said: “Asahi Beverages has made big strides in sustainable packaging, including switching to 100% recycled plastic bottles for brands like Pepsi Max, Solo, Schweppes, and Sunkist.
“We also operate Australia’s largest PET recycling facility – a joint venture with Coca-Cola Europacific Partners – and we’ve been looking for real-time data to help maximise its impact.
“That’s why we installed Greyparrot Analyzers to unlock operational data to improve recycling quality and output.
“Deepnest can transform that data into insights to guide smarter packaging design from the outset.
“We’re exploring how this technology can help us embed a data-driven approach across the entire packaging lifecycle, moving us closer to 100% circular packaging.”
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