The document sets out how drinks producers must apply the logo to in-scope containers ahead of the schemes launch across England, Scotland and Northern Ireland on 1 October 2027.
Exchange for Change – the UK Deposit Management Organisation (DMO) appointed to design and deliver the scheme – said that the guidance provided “full clarity” for producers as they prepare packaging updates in advance of DRS going live.
Russell Davies, CEO of Exchange for Change, commented: “From October next year, people will see this icon on every in-scope bottle and can across England, Scotland and Northern Ireland.
“The consistency of the DRS logo matters, as it will build recognition and help to drive behaviour change in recycling.”
‘Simple, distinctive symbol’
According to the organisation, the logo has been developed as a “simple” and “distinctive” symbol intended to make the scheme instantly recognisable on drinks containers.
The branding is intended to create uniformity across packaging, return points and scheme communications, in order to help consumers quickly identify containers included in the DRS and understand how to take part.
It has been designed as a “visual shorthand” for how the DRS will operate, signalling that a container can be returned in exchange for a deposit.
Davies added: “Publishing the approved Regulatory Requirements gives drinks producers the clarity they need to plan artwork cycles and packaging updates with confidence.
“We’re focused on giving industry time, certainty and support as we move towards launch.”
Dimensions and specifications of DRS logo
The Regulatory Requirements document outlined the technical specifications for how the logo must appear on-pack.
This included confirmation that the DRS logo must be clearly displayed on every in-scope container, with guidance on both portrait and landscape orientation options to accommodate different packaging formats.
Minimum and maximum size specifications are defined, alongside mandatory clear space rules to ensure legibility and prominence.
The document also detailed approved colour formats and provided production guidance to maintain consistency across different print processes and materials.
In addition, the requirements outlined the formal process that would apply in the event of any future withdrawal or replacement of the DRS logo.
The guidance confirmed that producers will retain discretion over how the DRS logo is used in relation to existing on-pack recycling labels. The DRS logo may appear alongside current recycling information or, if preferred, replace certain elements provided regulatory requirements are met.
Find out more about the latest DRS policy and regulation updates at the Deposit Return Scheme Conference on 30 April 2026 in London.
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