The product is made by the composting arms of Cleanaway, Onyx and SITA and sold to retailers by Freeland Horticulture.
It was awarded the Jim Ballance Composts Marketing Award for its success in the national retail market – so far two million bags have been sold.
This year was the second annual Composting Association awards and saw the introduction of two new categories: the Best Local Initiative and the Innovation and Technology awards.
HDRA Consultants, in partnership with Cambridgeshire County Council, won the best local initiative award for their “master composter” scheme. This campaign has recruited 130 volunteer master composters whose role is to spread awareness of home composting locally. It is funded through the Landfill Tax Credit Scheme, through WREN.
CPS Civic won the Innovation and Technology Award for an in-vessel tower system designed to compost unsegregated residual waste. This is intended for use alongside source segregated collections and involves shredding waste to under 5cm in size and composting the material in a tower. One tower at the plant in Durham can process 15,000 tonnes per year.
The judging panel consisted of Jim Ballance, now retired, Tony Breton from the Composting Association, Mark Gibson of the Chartered Institute of Wastes Management, Anne Riding from WRAP and Mike Warne from the Chartered Institute of Marketing.
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