Valpak, the UK’s largest packaging compliance scheme and OPRL, the industry standard for packaging recycling labelling, have announced they are forming a “close alliance” to support their overlapping memberships.
The new partnership will help to ensure that packaging is easily recyclable and clearly labelled to engage consumers in recycling, the organisations said.
As part of the alliance, OPRL said it will use Valpak data to strengthen its services for packaging producers, and to encourage consumer participation in recycling.
Commenting on the announcement, Jane Bevis, chair of OPRL Ltd, said: “We are constantly looking for ways to add value to our membership and this new alliance with Valpak is the latest drive to achieve this. By ensuring that packaging reviews are underpinned by accurate data and analysis, our two organisation can give the best – and consistent – advice on improving recyclability across a member’s packaging range, and in reengaging consumers in actually recycling.”
OPRL Ltd operates the UK-wide On-Pack Label Scheme used by over 600 brands. According to OPRL, its “rapidly growing” memberships includes packaging supply chain businesses seeking to support their clients in achieving full recyclability of packaging wherever possible. The label provides a call to action to consumers.
The new alliance also means that Valpak’s members will be able to access a fully aligned service on the recyclability and labelling of their packaging within Valpak’s Data Management Portal.
OPRL’s Jane Bevis continued: “We’re very excited that our new consumer recycling app, to be launched shortly as part of the #LeedsByExample project led by the recycling charity Hubbub, will engage consumers – particularly Millennials – in recycling on-the-go drinks packaging by giving accurate and location-specific recycling advice.
“We are delighted to be working closely with OPRL in order to support both the increased recyclability and recycling of packaging.”Steve Gough
“Underpinning that with up-to-date bring site data will be vital to building consumer confidence, so we’re delighted Valpak are joining OPRL and working so closely with us. Together we’ll add more joint services over time.”
Steve Gough, chief executive of Valpak, added: “We are delighted to be working closely with OPRL in order to support both the increased recyclability and recycling of packaging. Through this alliance, we will be able to offer our members a detailed assessment of the recyclability of their packaging, supporting them to identify those areas for targeted improvement and monitoring the charges made.
“Valpak is also pleased that it can support OPRL’s new recycling app initiative through the inclusion of our bring site location www.recycle-more.co.uk, therefore contributing to boosting consumer engagement in recycling.”